Writing for Business Results

If you write well, you will often do well. It's that simple. But many of us haven't taken a writing course since high school or college. When we sit down to write, we confront a frustrating, time-consuming task. Words and meaning elude us. Precious hours march by as we stare at a blank computer screen.

Don't despair. You don't have to be a best-selling author to write clearly and effectively. You just need to follow the program in Writing for Business Results.

This clear-cut, non-threatening approach gives you the principles you need to make your writing powerful, interesting and relevant to the reader.

You'll improve all aspects of your business writing from memos to e-mails to detailed annual reports by learning how to:

• Put the "Five C's" of effective writing to work
• Create a plan for letters, memos and e-mail
• Keep your messages short and simple
• Grab your readers with a strong opening line
• Provide the detail needed to support your writing
• Apply the Six Principles of The Writer's Edge