How To Create High-Impact Newsletters
Tips and techniques to take your newsletter to a whole new level of professionalism

This spiral-bound booklet will show you how to start a great newsletter from scratch ­ or make an already good newsletter even better.

First, you'll learn how to identify your readers: their information needs ­ their likes and dislikes ­ their attitudes toward your group. Next, you'll discover how to write your newsletter in an easy-to-read style your readers are comfortable with. Finally, you'll examine your newsletter's layout ­ and learn to use design to create a mood, get attention, enhance your content and improve readability.

Issue after issue, you will produce eye-catching, content-rich newsletters ­ on schedule and under budget ­ that are sure to get read and remembered.

PROGRAM HIGHLIGHTS

• The Q&A, plus 9 other features newsletter readers like best
• What reading level should you write to? Sixth grade? Ninth? Higher? Lower?
• 1-, 2- or 3-column grid? What each format conveys to readers
• Are your graphic devices doing their job ­ or just getting in the way?
• 2 cost-cutters that could allow you the luxury of using color